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Ta’veren Tees:
MISSION, VISION & VALUES


Mission:
Everything we do is inspired by our passionate mission to promote Robert Jordan’s The Wheel of Time by:

• Providing high quality apparel and products that reflect The Wheel of Time series, its themes, imagery and characters, and the legacy of Robert Jordan.

• Allowing The Wheel of Time fans the ability to display their love for Robert Jordan and The Wheel of Time through our products and offerings.

• Inspiring and creating moments of nostalgia, pride, and community in The Wheel of Time fandom through our brands and our actions.

• Creating value and making a difference everywhere we engage The Wheel of Time fans.

Vision:
To achieve sustainable growth, we have established a vision with clear goals:

• Profit: Maintain profitability by being mindful of our overall responsibilities to the needs of The Wheel of Time community and providing products that the fandom sees value in.

• Portfolio: Bringing to the world a portfolio of apparel and products that anticipate and satisfy The Wheel of Time fans’ desires and needs.

• Community: Being a responsible community leader that positively promotes camaraderie in The Wheel of Time and its fandom.

• Partners: Nurturing a network of partners and building mutual loyalty and a sense of community.

• Charity: Represent the generous nature of The Wheel of Time community by contributing on an annual basis to charitable causes.

Values:
We are guided by shared values that we will live by as a company and as individuals.

• Passion: "Committed in heart and mind to The Wheel of Time and its fandom."

• Integrity: "Represent the resolve and values encompassed in the three ta’veren."

• Quality: "Our products represent The Wheel of Time and as such should be on par with the fandom’s expectations.”

• Collaboration: "Leverage the ideas, feedback, and wishes of the community to make superior products.”

• Innovation: "Seek, imagine, create, and delight The Wheel of Time fans everywhere."
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